Google Looker Studio is a tool that helps businesses understand their data better. Let’s explore the topic to get a basic to get a basic understanding of what Looker Studio is, how to connect it to Google Analytics 4 (GA4), how to obtain organic data similar to GA4, and much more.
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What is Looker Studio? (formerly Google Data Studio)
Looker Studio is a free tool that helps transform your data into customizable reports and dashboards using connectors.
Example:
If you run a furniture shop and want to know which types of chairs are selling the most, Looker Studio can gather all the sales data from your shop and transform it into clear charts and graphs.
How to Connect Looker Studio to Google Analytics?
To connect Looker Studio to Google Analytics, you can follow these general steps:
Step 1: Go to Looker Studio and sign in with your Google account. (Use the Account which is linked to your Google Analytics account).
Step 2: On the Looker Studio homepage, click the “+” icon in the top left corner. Then, select “Data source” from the menu.
Step 3: Scroll through the list of available connectors and find “Google Analytics.”
Step 4: Grant Access (if needed): If this is your first time connecting, Looker Studio might ask for permission to access your Google account data. Click “Authorize” to proceed.
Step 5: A window will pop up showing your Google Analytics accounts. Select the account that contains the specific property you want to use for your report. Then, choose the desired property itself (Google Analytics 4).
Step 6: Select Desired Property and Click on the Add button. Rename the Report on the Left Top.
Step 7: Click on the Default Table which provides an Untitled Page with Default Table which consists of Event Name and Views.
Step 8: Under Setup Menu – Replace Event Name with “Landing Page” and Views with “Sessions”.
Step 9: To obtain precise organic data similar to what’s available in GA4, follow these step-by-step instructions:
- Go to the Setup Menu
- Click on “Filter.”
- Rename the Segment.
- Select “Includes.”
- Choose “Session Default Channel.”
- Group by “Organic.”
- Click “Add.”
Conclusion
In conclusion, Looker Studio simplifies data, helping businesses make informed decisions for growth and success. Its user-friendly tools make data analysis accessible to all, ensuring smart choices drive business growth effortlessly.
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